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Opt for ABM and focus your efforts on the management of large customer accounts

 

Thanks to Account Based Marketing, align your marketing and sales teams in the process of generating opportunities on strategic accounts.

We support you in Major Account Management or Account Based Marketing (ABM).

 

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ABM account based marketing

Adopt the ABM strategy  

Our consultants help you to define the following actions: 

  • Determine whether strategic account marketing is a relevant approach for your company
  • Establish an operational mission to align objectives between sales and marketing
  • Validate the identification of key accounts
  • Create buyer personas and buyer profiles
  • Create an account plan in Hubspot
  • Attract contacts through a social selling strategy
  • Validate the commercial approach and messages
  • Determine KPIs or performance indicators 

ABM is the ideal strategy for generating business by maximising ROI.

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inbound sales

Optimise the collaboration between sales and marketing to form an expert ABM team

Inbound sales experts are at your disposal to increase the productivity of your sales teams thanks to the HubSpot sales tool.

  • More lucrative transactions
  • Stable business opportunity rates
  • A more efficient ROI
  • Cohesive and more motivated teams

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ambassadeurs-de-la-marque

Implement an ambitious ABM strategy with the right tools 

Inbound sales experts are at your disposal to increase the productivity of your sales teams thanks to the Hubspot sales tool.

  • Use relevant case studies to generate trust
  • Create relevant resources to highlight the added value of your offer
  • Identify the champion or sponsor within the key account to give them the right arguments in order to convince the purchasing committee
  • Promote exchanges with key stakeholders to build trust and confidence
  • Organise events for and with members of the purchasing committee
  • Use email sequences to maintain regular contact with all key account decision-makers
  • Offer a free consultation or trial, to re-launch interaction to all key members of the account

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ABM

Give yourself the right sales support tools

Take your first steps with HubSpot's ABM solution and LinkedIn's Page, Ads and Sales Navigator integrations now. 

  • Social Selling: Use HubSpot's ABM tools that allow account-based targeting through LinkedIn Ads integration.
  • LinkedIn's ABM solutions include powerful targeting capabilities.

 

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They trusted us for their CRM choice

I loved working with Digitaweb

"DigitaWeb has multiple Marketing / Development / Integration expertise, which has enabled us to successfully complete our HubSpot integration projects and our Inbound Marketing strategies.

We really appreciated the quality of our exchanges and the team's involvement! "


Florent Chouvet, Head of Digital Marketing - Manpower

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E-book
How to Reach Escape Velocity (French version only)

A guide to help your business take the next step and apply the Escape Velocity Method now.

For each of the 4 elements of the REV method, this e-book delivers a roadmap, quickly applicable best practices and time-saving tools.


TÉLÉCHARGER MAINTENANT

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Discuss with Antoine about your plan to grow your business.

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DISCUTER AVEC ANTOINE

"As CEO of Digitaweb, I help hundreds of fast-growing companies identify and seize opportunities in their markets...

And I love to share my experience!"