Adopt the ABM strategy
Our consultants help you to define the following actions:
- Determine whether strategic account marketing is a relevant approach for your company
- Establish an operational mission to align objectives between sales and marketing
- Validate the identification of key accounts
- Create buyer personas and buyer profiles
- Create an account plan in Hubspot
- Attract contacts through a social selling strategy
- Validate the commercial approach and messages
- Determine KPIs or performance indicators
ABM is the ideal strategy for generating business by maximising ROI.