Redesign and optimization of a website for traffic and lead generation

Presentation of the company

Editorial and digital marketing agency 100% dedicated to the HR ecosystem, "Parlons RH" is involved in all aspects of human relations management.

Acting around HR players by optimizing the integration of social networks in their strategy both internally and externally, "Parlons RH" aims to improve the visibility and image of HR offers in the various areas of human resources and management. Parlons RH is also a partner of DigitaWeb, we have had the opportunity to carry out different projects together: Payjob...

Creation

2012

Type of activity

Marketing & communication agency

Company size

+ 10 employees

Initial need

Specialized in the field of human resources, ParlonsRH wanted to increase its visibility and notoriety in the digital space. Implementing a content marketing strategy through the regular publication of blog posts, ParlonsRH wanted to support its efforts through the optimization of its website.

ParlonsRH's aging website had shortcomings in terms of ergonomics, as the user experience was fraught with friction and did not offer accessibility commensurate with the brand's ambitions.

In addition, the site was not technically optimized for Search Engine Optimization (SEO), which undermined the efforts invested in content production.

Solutions

DigitaWeb has redesigned the Let's Talk HR website with the following areas for improvement:

COMMENCEZ MAINTENANT

The redesigning of page structures and the improvement of the loading speed have allowed Google's robots to better appreciate the contents and promote their referencing in the search engine results.
Improving the user experience: making it easier for visitors to find the information they are looking for and engaging with Let's TalkHuman Resources content more quickly.
The site has been designed to be totally responsive so as not to cut itself off from a third of its audience, i.e. the pages adapt according to the size of the medium on which it is consulted.

Results

The redesign of the site resulted in the following results:

+30%

Additional traffic

+50%

Mobile traffic

100K

Views per month

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DISCUTER AVEC JIMMY

"As founder of Digitaweb, I have helped hundreds of fast-growing companies identify and seize opportunities in their markets...

And I love to share my experience!"